Why Choose 4Degrees Over Affinity?

Get robust deal + relationship intelligence – without trading off your privacy.
Affinity is a strong product but takes a different approach to privacy than 4Degrees.
4Degrees provides more advanced relationship intelligence, a more transparent + flexible pricing and deployment approach while respecting that your firm’s data is yours alone.

This page compares how 4Degrees and Affinity stack up when it comes to helping you leverage your network and source your next investment opportunity.

Ready to see the power of 4Degrees? Schedule a personalized demo.

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Is a relationship intelligence & deal flow platform for deal-driven teams designed from the ground up by former investors.

Our platform identifies the right connections to focus on, works with you to strengthen those relationships over time, and empowers you to activate your network to source new deals, conduct diligence, and support your portfolio companies.

Is a relationship intelligence platform built for relationship-driven industries – financial services, professional services, real estate, etc. Using patented technology; Affinity enables teams to leverage their network to source new opportunities.

Why Choose 4Degrees?

Privacy First

We don't use your firm's data to create datasets to share with other users, nor enable teammates to share your data with other investors inadvertently.


Leverages your firm's data to enrich other firm's datasets and vice versa.

News + Alerts About Your Network

Is the only platform combining deal tracking + relationship intelligence - surfacing when specific contacts in your network have changed jobs, raised funds, made investments or other key signals and timely news to help you source opportunities.


Does not provide you with news and alerts about your network.

Flexible Transparent Pricing

We charge a flat per-user/month subscription fee (monthly, annual, or multi-year), which includes access to all our product's functionality.

We craft implementation and service packages around your specific needs (including a free option).


Has several tiers to unlock core functionality plus multiple service and implementation packages, making your total cost of ownership unpredictable.

Deeply Integrated Into Your Workflow

Access 4Degrees directly from your inbox, LinkedIn, or any page on your browser. Instantly see your best connection to a company, add them to a 4Degrees list, or create a new deal directly from a company’s website or your Gmail or Outlook inbox.


Does not provide a browser extension. Requires users to work directly from the web or mobile app.

Key Features + Capabilities

Deal Flow Management

Both 4Degrees and Affinity allow you to capture every interaction with your contacts by syncing with Microsoft Exchange and Gmail servers.

Your team can then visualize your deal pipeline in a list or Kanban style view, keeping you updated on the status of every deal.

Relationship Intelligence

Find the best path to a warm introduction. Relationship intelligence platforms use proprietary algorithms to analyze the strength of your relationships and help you identify the best approach to a specific company.

Data Enrichment

Data entry is a time-consuming and tedious process.

Affinity and 4Degrees enrich contact, company, and deal data with information sourced from 3rd party data providers.

4Degrees relies on Full Contact, Clearbit, Crunchbase, and PitchBook to enrich firmographic and contact data. This way, you can spend time on what matters.

Contact Tracking

Contact and organization profile pages are table stakes in the world of CRM.

Both platforms allow you to add contacts by syncing your email accounts directly from LinkedIn and exporting data via a CSV file.

Additionally, all profile page fields are fully editable to fit your unique needs.

Analytics and Reporting

By having access to pre-configured analytics and the option to create custom reports, both 4Degrees and Affinity empower you with the data you need to understand and streamline your team’s performance.

4Degrees includes access to all the reporting and analytics features at no extra cost.

Affinity charges an extra fee to access their reporting add on.


We know you rely on multiple tools to stay on top of your work. That is why Affinity and 4Degrees integrate with the tools you already use.

Using Zapier, both platforms can seamlessly integrate with hundreds of other products, including Slack, Mailchimp, Dropbox, etc.

Mobile Access

Get work done and strengthen your professional relationships at any time by having access to all your data directly from your phone.

Regardless of what phone you use, both the Affinity and 4Degrees mobile apps are compatible with Android and iOS.

Email Campaigns

Accelerate your outreach process and build stronger relationships with the power to create email templates and send mass emails directly from 4Degrees.

Both 4Degrees and Affinity include a native email marketing tool to send personalized communications directly from the platform.

Your Firm Deserves the Best Deal Tools.

We’d love to show you why we’re the best.

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Our customers love us - you will too.

Don’t just take it from us – hear it directly from them:

“4Degrees makes us smarter. We get powerful relationship and deal management in one compelling package.”

Lance Dietz
Principal, KB Partners
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