Why Choose 4Degrees Over Attio?

Work With a System Designed For Deal Driven Teams Not Sales Teams

Attio is a lightweight industry-agnostic CRM and deal management tool built for startups looking to recruit, sell and raise funding.

But your firm needs more than just a transactional deal management tool to remain competitive. Success in the private markets lies in activating and leveraging the power of your relationship networks.

In a world where the strength of your relationships is vital for your firm to source and close deals, you need a system designed to support complex deal flows and manage long-term relationships.

Ready to see the power of 4Degrees? Schedule a personalized demo.

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Is an intelligent relationship intelligence CRM platform for deal-driven teams designed from the ground up by former investors.

4Degrees identifies the right connections to focus on, works with you to strengthen those relationships over time, and empowers you to activate your network to source new deals, conduct diligence, and support your portfolio companies.

Is a UK-based early stage entry-level CRM focused on startup sales teams and small VC funds.

Deal-driven teams using Attio to manage complex transactions are at a disadvantage since the product lacks AI-driven insights and data enrichment capabilities, requiring users to spend considerable time updating contacts and activities manually.

Why Choose 4Degrees?

Purpose-Built for Deal Driven Teams

Is built explicitly for dealmakers by dealmakers.

We understand your unique processes, workflows, and the pivotal role relationships play in every step of the deal process.


Their product is not geared towards deal driven teams. They have a broader focus and a more industry-agnostic product.

Save Time With Automated Enrichment

Automatically enrich and keep records updated by leveraging third-party datasets (Crunchbase, PitchBook) and data points from your team's emails, meetings, and contacts, saving you hundreds of hours per year while keeping your database clean and accurate.


Lacks data enrichment capabilities and requires users to manually enter data.

Deploy and Onboard Quickly

Start generating insights in hours.

Deploy 4Degrees and automatically surface all prior interactions from your email inbox and calendar so your team is always in the know.


Requires continuous data imports via CSV or manual data entry to keep information up to date.

News + Alerts About Your Network

Is the only platform that combines relationship + deal tracking with contact intelligence – surfacing when key relationships have changed jobs, made investments, or other signals to help you source more opportunities.


Does not provide any contextual information or news about your network.

Flexible Transparent Pricing

We charge a flat per user per month subscription (monthly, annual or multi-year), and we craft implementations around your firm's needs (including a free option).


Pricing varies depending on the features selected, use cases, etc.

Key Features + Capabilities

Relationship Management

4Degrees supports complex relationship-driven dealmaking with features designed for deal teams, not transactional sales.

Attio excels at helping salespeople move deals along a linear pipeline, lacking the complexity to manage long term relationship-focused deals.

Relationship Intelligence

Find the best path to a warm introduction in minutes.

4Degrees uses algorithms to analyze the strength of your relationships and help you identify the best approach to a specific company.

Attio lacks any relationship intelligence capabilities.

Data Enrichment

Data entry is tedious and time-consuming.

Attio, enriches contact records with data sourced from undisclosed data providers.

4Degrees extracts data from your email communications, calendar, and meetings while enriching company, and deal data with information sourced from 3rd parties, including Clearbit, Crunchbase, and PitchBook.

Mobile Access

Get work done and strengthen your professional relationships at any time by having access to all your data directly from your phone.

Regardless of what OS you use, both the Attio and 4Degrees mobile apps are compatible with Android and iOS smartphones.

Analytics and Reporting

By having access to pre-configured templates and the option to create custom reports, 4Degrees empowers you with the data you need to understand and streamline your team's performance.

Attio does not have pre-configured reports, requiring users to spend hours creating their own reports and dashboards.

Your Firm Deserves the Best Deal Tools.

We’d love to show you why we’re the best.

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Our customers love us - you will too.

Don’t just take it from us – hear it directly from them:

“4Degrees makes us smarter. We get powerful relationship and deal management in one compelling package.”

Lance Dietz
Principal, KB Partners
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