Why Choose 4Degrees Over Airtable?

Get robust deal + relationship intelligence – without spending thousands of dollars in customizations

Airtable is a spreadsheet-database hybrid platform designed to manage data and improve workflows.

But your firm's success goes beyond efficient workflows and organizing data- it lies in how you leverage the power of your network to be a more efficient investor.

In a world where the strength of your relationships is crucial for your firm to close deals and remain competitive, you need a system designed to manage and nurture long-term relationships.

Ready to see the power of 4Degrees? Schedule a personalized demo.

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Is an intelligent relationship management platform for deal-driven teams designed from the ground up by former investors.

Our platform identifies the right connections to focus on, works with you to strengthen those relationships over time, and empowers you to activate your network to source new deals, conduct diligence, and support your portfolio companies.

Is a platform for creating relational databases. Organizations have used Airtable as a makeshift CRM even though it lacks core CRM functionality, including automation, enrichment, and relationship intelligence.

To build an effective, scalable CRM, Airtable requires considerable and ongoing customization, making it a poor alternative to an industry-focused CRM.

Why Choose 4Degrees?

Purpose-Built for Deal Driven Teams

Is an intelligent CRM built explicitly for relationship driven industries (private markets, consulting, etc.)

We understand your unique processes, workflows, and the pivotal role relationships play in every step of the deal process.


A collaboration platform targeted to a broad audience of users regardless of industry.

Save Time With Automated Enrichment

Automatically enrich and keep records updated by leveraging third-party datasets (Crunchbase, PitchBook) and data points from your team's emails, meetings, and contacts, saving you hundreds of hours per year while keeping your database clean and accurate.


Does not enrich or updates records nor provides you with news and alerts about your network.

Deploy and Onboard Quickly

Start using 4Degrees in days, not weeks.

Our 1-1 training sessions and access to a dedicated customer success manager who will guide you through onboarding and implementation will ensure your team gets the most value from 4Degrees just days after signing the contract.

There is no need to pay for external partners or implementation consultants.


Requires costly upfront implementation work from a 3rd party consultant to use it as a CRM.

Deeply Integrated into Your Workflow

Instantly see your best connection to a company, add them to a 4Degrees list, or create a new deal directly from a company's website or your Gmail or Outlook inbox.


With Airtable, you will need to toggle between multiple tabs and manually enter data into the "CRM".

News + Alerts About Your Network

Is the only solution that combines relationship + deal tracking with contact intelligence – surfacing when key relationships have changed jobs, made investments, or other signals to help you source more opportunities.


Not Available.

Key Features + Capabilities

Deal Flow Management

4Degrees allows you to capture every interaction with your contacts by syncing with Exchange and Gmail servers.

Your team can then visualize your deal pipeline in a list or Kanban style view, keeping you abreast of the status of every deal.

With Airtable, you can visualize your pipeline; however, all data must be entered manually.

Relationship Intelligence

Find the best path to a warm introduction in minutes.

4Degrees uses proprietary algorithms to analyze the strength of your relationships and help you identify the best approach to a specific company.

Airtable lacks relationship intelligence capabilities.

Data Enrichment

Data entry is a tedious and time-consuming process.

In Airtable, the database is only as good as the data, meaning you constantly need to update entries manually.

4Degrees solves this problem by extracting data from your email communications, calendar, and meetings while enriching company, and deal data with information sourced from 3rd parties, including Clearbit, Crunchbase, and PitchBook.

Contact Tracking

Contact and company profile pages are table stakes in any CRM yet non-existent in Airtable.

4Degrees allows you to automatically add contacts by syncing your email accounts, directly from LinkedIn or via a CSV export.

Additionally, all profile page fields are fully editable to fit your unique needs.

Mobile Access

Get work done and strengthen your professional relationships at any time by having access to all your data directly from your phone.

Regardless of what phone you use, The 4Degrees mobile app is compatible with Android and iOS.

Airtable's mobile app is not a CRM, and it lacks an offline mode.


We know you rely on multiple tools to stay on top of your work.

4Degrees can seamlessly integrate with hundreds of other products you are already using, including Slack, OneDrive, Mailchimp, Dropbox, Excel, Crunchbase, etc.

Airtable integrates with other apps, yet it may be a lengthy and clunky process depending on the app and use case.

Analytics and Reporting

By having access to pre-configured templates and the option to create custom reports, 4Degrees empowers you with the data you need to understand and streamline your team's performance.

Airtable does not have pre-configured reports, requiring users to spend hours creating their own reports and dashboards.

Your Firm Deserves the Best Deal Tools.

We’d love to show you why we’re the best.

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Our customers love us - you will too.

Don’t just take it from us – hear it directly from them:

“4Degrees makes us smarter. We get powerful relationship and deal management in one compelling package.”

Lance Dietz
Principal, KB Partners
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