| Primary purpose | Purpose-built AI-powered relationship intelligence CRM for deal teams | General-purpose spreadsheet, optimized for analysis and calculation |
| Contact, company, and deal records | Native linked records: people, companies, deals, and interactions connect automatically | Flat worksheets; linking records across sheets requires configuration and ongoing maintenance |
| Email and calendar activity | Captured automatically as the team works | Manual entry; depends on team process |
| Relationship strength and warm paths | Native: strength scoring and warm introduction paths across the firm's network | Not available; teams ask around or search inboxes |
| Deal pipeline management | Configurable pipelines with stages, owners, and reporting built in; workflows connect people and companies | Built from rows and tabs; stage conventions depend on team process |
| External Data Room | Keeps document sharing, requests, participants, and submitted-file review connected to the deal. | Not Available |
| Recurring reminders and follow-ups | Native recurring reminders on contacts and deals | Requires custom development (for example, Power Automate flows) |
| Integrations | Purpose-built integrations across email and calendar, meeting notes, files and documents, team collaboration, data enrichment, workflow automation, AI tools, and browser and mobile extensions | Add-ins, data connections, APIs, and Microsoft automation tools; CRM and deal-workflow integrations require configuration or custom processes |
| Data enrichment | Automated enrichment inside the CRM from multiple integrated private-market and company-data sources | External data can be imported or connected; enrichment must be configured, mapped, and maintained |
| Shared activity history | Firm-wide record of who knows whom and the activity captured on each deal | Dependent on what each person remembers to paste in |
| Data consistency | Structured fields on every record | Free-form cells; data validation exists but is configured and maintained per workbook |
| Reporting | Dashboards and reports built on records that update as the team works | PivotTables and charts are strong, but report quality depends on manual upkeep of the rows beneath them |
| AI | AI built into the CRM, drawing on relationship, company, deal, meeting, note, document, and activity context. Included for every customer: no AI credits, tokens, usage fees, or usage limits | Copilot helps users analyze and work within the workbook; requires a qualifying Copilot license |
| Onboarding and migration | Onboarding, data migration, and an assigned customer success manager included in every subscription | Self-serve; workbook structure is yours to design, document, and maintain |
| Ongoing administration | Vendor-managed platform with included onboarding and an assigned customer success manager; your team uses the system rather than maintaining it | The team or workbook owner maintains structure, formulas, permissions, automation, documentation, and data consistency |